Lunchtime Videos! Three Product Photography Tutorials and a Pro-On-The-Cheap

Nothing like a few photography videos to help the chicken nuggets go down.

I’m just passing the time by on my lunch, since I can’t do much while I’m stuffing my face. Not sure why I am spending so much time researching product photography, but they are interesting to watch.

First is Karl Taylor setting up a product photograph. I posted a video of his previously where he was photographing a wine bottle. In this video he has a slew of cosmetics…

This guy is an absolute master. Everything about his method is getting things right in camera with minimal editing later. I gush every time I see his studio and the gross amount of equipment and modifiers he has at his disposal. I haven’t heard him list how long it takes to get some of these product shots, but I expect that he works for hours on some of them.

He starts the video with an explanation and example of the completed shot and then moves to a time-lapse of the setup process. He loosely arranges the items and positions the main light and adjusts its power until he is comfortable with the results. Next, he starts adding in accent lights to provide contouring and interest reflections on the slick black cosmetics cases and tools.

The key to his intense detail is his step-by-step process, adding one light at a time, his attention to detail and his obvious level of experience. This is not dissimilar to what I do with portrait photography: one light at a time.

Watch this video and you will never have a full wallet again… Tens of thousands of dollars, he says, of equipment to make the shot.

Oh, here, this one will make your bank account feel better.

 

This next video is DIY and extremely budgeted product photography. Basically, he makes a photo tent or box out of an Ikea table. You can purchase tents like these for fairly cheap from Amazon, so I think his actions are a bit counter-intuitive, but this video does describe some useful techniques for lighting.

His “Product Shot Booth,” or a photo tent, is like a miniature studio for photographing small objects. They usually have either bounce or shoot-through-diffuser lighting for all around brightness and soft shadows as well as a curved material, his project paper, that creates a seamless backdrop. An Infinity Plane? I don’t remember the cool word for it.

 

The next video is from Fstoppers. This setup is a step up from the previous, but not Karl Taylor level.

They’re using a really interesting speedlight modifier that they invented, it looks incredibly effective. They’re also using the MagMod speedlight modifier, I’ve heard of this but I haven’t seen it in action yet. It seems really versatile.

Good advice on the step-by-step setup in this video, a look at some cool modifiers and different speedlight brands, and some advice about getting some quality condensation.

3 Reasons You Need to Care About Your Appearance on Social Media

Everyone says you need a great photograph these days, here are some reasons that may convince you.

There are many professions that seem obviously in need of a professional headshot, but not all of us are capitalizing directly on our faces or appearances. Why in the world might a tradesman in a factory or a high school teacher with a secure income need a fancy picture for a website? For these people, the typical uses of a headshot may be unimportant, unless they are unhappy with their positions and decide to go job searching. Instead, one needs to look deeper to the personal benefits of viewing a confident photograph of oneself.

AIMG_0230
This portrait involved three lights: two to accomplish even lighting across his body and face, and one lighting the backdrop to get a consistent white with no detail. Mat volunteers with the Pioneer Park Elementary School Panthers Hockey program teaching the kids how to skate and goal-tend. He’s often dressed in a Marlies jersey while helping out.

1. Utility: A professionally produced image shows that you care about your appearance. If you are concerned with how the world views you and take every step to put your best foot forward, people are more likely to expect that of you in other aspects of your life and work.

As our society moves to online resources to make us more efficient and cost effective, so does the hiring process. Websites like LinkedIn are essentially job-hunting and networking platforms and public resumes. For certain professions, these websites and how you appear on them is very important. If you were a hiring manager with an application from someone who couldn’t be bothered with posting a profile picture or completing an online profile, how effective of a hire do you think they would be? Wouldn’t you instead remember the people who had more complete profiles?

If you were a real-estate salesperson, you would want your potential clients to see a confident, charming smile so that they can start to like and trust you immediately. Few people buy from those they don’t like or trust.

AIMG_3093_1
Three lights here: one behind me to bump up the shadows, one at subject right to light his face and one on the backdrop. Michael is working his way towards his CPA and I’m sure he’ll finish well. You should have seen him tear one of my spreadsheets apart. I mean, hours of work for me was a few minutes for him. Barely any research, he just popped real-world numbers like rote knowledge. Michael has a lot of confidence in his ability, and we both feel this photograph helps him show it.

2. Having someone take the time to capture you with your best, most comfortable, relaxed and confident expression is a small investment with a huge return.

People will see your picture and make a judgement. It’s like a micro-first-impression. Like before, people will not only notice the quality of the image, but the quality of your expression and the care in your eyes. If you are looking to do business with people, or sell yourself as a good match to a new organization or potential spouse or death metal band or flying circus, then you need to be present in the photograph. As a professional, it is my goal to make you relaxed, present, and to recognize and capture that fleeting moment of perfection.

AIMG_3062
Same Lighting as for Michael, except for a fourth light hitting his hair. Matt is a college friend of mine, he needed a professional look for Journalism work. He loves music and the positivity it can bring to people’s lives. Matt worked on Rogers’ Music Tonight and he’s involved with a band, Mr. Chris and the Gassy Bubbles, creating music for kids.

 

3. Personal Motivation: All that other stuff has been written time and time again about personal portraits, but I want you to concentrate for a moment on how an image makes you feel. If you have a confident image that you can wake up to every day, then you can set your sights easier as a confident person.

No one wants to be considered vane or narcissistic, but we can fight against those vices so strongly that we act in demoralizing ways! Yes, you deserve to have a beautiful portrait, and yes, you can feel good about yourself!

AIMG_3112_1
Same lighting as Michael, a three light setup. Brent is a friend of mine that wanted some updated photographs for friends, family and internet use. He may not be capitalizing on his appearance like an accountant or real-estate agent scoring clients or a band member getting their appearance out to the world, but having a professional portrait where he looks great makes him happy.

Get the best image you possibly can. As a person dissatisfied with every image of themselves, “good enough” has to do for me. I like to ask a friend and have them pick their favourite of the images that I think are “good enough.” We’re often more critical of ourselves than our friends, and having the third party can help us make a decision.

Get the kind of image that when you look at it you say: “That’s me. Today, that’s me. That confident, intelligent, happy, go-getting, unstoppable force. That’s me.” Ultimately, you want an image that gives you pride. Something that shows the best version of yourself, the person that you can aspire to every day.

Good luck!

Thank you to all my friends who have acted as guinea pigs for my projects, allowed me to use their photographs and helped support my business. I really appreciate it!

Watch a pro put together a product photograph for a bottle of wine and be inspired

In this video Karl Taylor describes a set lit with 5 lights and exactly what each one adds to his final piece.

This isn’t a technical video where he is going to talk about power settings and whatnot, so if you’re new to studio photography you won’t be left behind. He describes his set and the reasons for the props he added and why each light is necessary.

Business Portrait Timeline — A Red-Eye Photo Studio Challenge

I’ve developed quite the collection of portrait studio gear over the last couple years, and I’m getting itchy to start using it to develop the stunning images that my clients deserve. Corporate headshots, or high quality imagery for anyone with a LinkedIn or other social media profile, seems like the way to go. Starting off, anyway.

I’m still working out the kinks of a convenient, efficient and quick workflow with a portable, small-space-capable studio, so late one night (OK, it was early one morning, to be technical) I attempted to get through a self portrait in the span of 1 hour.

Imagining myself as the client: “I want this stranger in and out of my home as quickly as possible so I can get back to watching Game of Thrones in sweats. The images better be good, fast, and I want to review them before he leaves.”

Knowing this as the photographer, I have a breakdown similar to this:

  1. Set up photo gear: 15 minutes
    • Backdrop stands and backdrop
    • Light stands (up to 4, but probably just 1 or 2 with only an hour on the clock)
    • Lights, levels and positioning
    • Camera settings (custom white balance and other basics)
  2. Photograph the subject: 15 minutes
  3. Review images, select and pay: 15 minutes
  4. Pack up: 15 minutes

That’s a very tight schedule. My plan is to tell the client to free up 2 hours for the session, while my goal would be 1 hour. Under promise, over deliver!

I accomplished my timeline well enough, and even had time to spare. I changed a filter halfway through which messed up my white balance, and didn’t bother correcting it. I assumed I might do it in Photoshop later, but no matter what I did the results were not where I wanted them. The photograph below was taken on a different occasion under similar circumstances, where I took the time to set everything up correctly.

AIMG_4321.jpg

The botched photograph had more professional attire, but that is still one of my favourite shirts. I let my friends write and draw on it with one of those fancy clothing markers. It went as expected: lewd jokes that I can’t wear in public. They’ve all but faded now, and are not visible in the photograph.